Jaguar Land Rover have partnered up with chef, Jamie Oliver, to
design and create a fully functioning kitchen inside an SUV. The Land
Rover Discovery Kitchen is a truly bespoke model that highlights
complete versatility of the Land Rover Discovery. Jamie Oliver worked
alongside Jaguar Land Rover’s Special Vehicle Operations (SVO) team to
bring his vision of a kitchen on wheels to life – and they did it with
style and innovation.
Oliver had a big list of must-haves that
he handed over to Land Rover – Lisa Tookey, chief revenue officer and
head of commercial partnerships at Jamie Oliver Ltd, said: “Jamie is
probably the most creative person I’ve ever met – he has a constant
pipeline of brilliant ideas. Some of them are bonkers. If you let him
run wild, this is what the outcome is.”
She added: “We always
want to deliver the unexpected and believe that this partnership does
just that whilst showcasing the future of food, technology and family
life on the go.”
The Land Rover Discovery features a fully
integrated kitchen, utilising every bit of space and technology
available. Whilst Land Rover already have a reputation for integrating
only the most state-of-the-art technology, this model features some of
the best culinary gadgets. The centre console, usually home to the
instrument panel, features a fully functioning two slice toaster, whilst
the engine bay is home to a 4.7 litre slow cooker and the boot stores
the fully equipped fold and slide out kitchen worktop with two gas hobs,
a sink and a veneered finished surface. The worktop area is also fitted
with an integrated slide out 40” flat screen TV with connectivity, and
can be turned into a dining table to eat at.
Both rear windows
have been custom built with external access to the model’s very own herb
garden on the right and 11-piece spice rack on the left. The herb
garden can accommodate up to 8 living plants. The real first for
anything in the motor industry was to develop technology that churned
butter whilst you drove the vehicle – the Discovery is fitted with three
5 litre butter churners mounted onto the wheels.
David
Fairbairn, head of bespoke at SVO, commented: “As a team, we never
imagined we would be asked to produce wheels that churn butter so it has
been great fun working alongside Jamie to bring his vision to life. He
really wanted to push the boundaries of what was possible with this
versatile vehicle and the team fully embraced the challenge.”
And,
of course, it wouldn’t truly be a fully functioning kitchen on wheels
without a dual folding BBQ mounted onto a metal table with grill rack
and rotisserie that is powered by the Land Rover engine. With this
model, Jamie Oliver and the Land Rover SVO team have completely broken
the boundaries of family life on the go with the Land Rover Discovery
Kitchen. The project demonstrated the extent of JLR’s specialist bespoke
modifications.
Land Rover said: “All of the modifications are fully
functional, meaning that Jamie and his family can cook a meal from
scratch using the Discovery.”
Jamie Oliver was impressed by the
bespoke 4X4 kitchen on wheels too, commenting: “I gave Land Rover a
massive challenge to create the ultimate kitchen on wheels. I dreamt big
and asked for a lot…
“I didn’t think they’d actually be able to
put a slow-cooker next to the engine and an olive oil dispenser in the
boot, but they did. The result is an amazing Discovery, tailored
perfectly for me and the family – we love it. This unique creation means
we can take our culinary adventures to the next level.”
This is
just an example of how vehicles can be modified to the requirements of
customers. Although the Discovery Kitchen is designed as a one-off, it
proves that specialist modifications are almost limitless today. The
automotive industry is progressively introducing new innovative
technologies to enhance the driving experience and make life easier.
Jamie Oliver’s vision to prove that family life and food on the go is
possible has been realised, and simply on the horizon in the future.
From Jaguar Land Rover’s perspective, the project was an opportunity to
demonstrate the talent and bespoke nature of its SVO team to a mass
audience.
Sources
https://www.express.co.uk/life-style/cars/862653/Jamie-Oliver-Land-Rover-Discovery-custom
